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The local movie industry is set to receive a major boost henceforth with the launch of the Kumawood App.
The Kumawood App currently running on Google PlayStore was developed by telecom giant MTN, and MTech Communications Ghana.
Speaking at the launch, General Manager of Consumer Marketing at MTN Ghana, Noel Kojo-Ganson told Ultimate Business that the App which provides seamless connectivity and also user-friendly, will add value to the industry and develop the digital space.
“It is one of the apps that we have as a business; looking at our vision and our strategy for the telco industry. Our focus is to develop the digital world. One of the ways that as a leading telco we have decided to do, is to migrate all that we do and how we entertain ourselves in a much-more digital world”,
Kojo-Ganson added: “The choice of using the Kumawood App is that, it is a growing industry and putting the Ghana movie industry in the limelight, just not in Ghana but across the continent”.
Two years ago, MTN introduced the concept of Open Coffee that brought together industry players from the entertainment industry.
In 2016, the second edition of Open Coffee was held in Kumasi where they interacted with musicians, actors and producers.
On his part, Chief Executive Officer of MTECH Communications Ghana, Chimere Mbonu mentioned that the Kumawood App is to enhance movie content distribution over the digital space through smart phones.
Also movie producer, Samuel Darko expressed gratitude to MTN and MTech, explaining the Kumawood App will help fight piracy which is a bane to the growth of the local film industry. According to him, more than 200 movies are currently uploaded on the platform for people to enjoy when they download the app.