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The Western Union Company and Liverpool FC Wednesday announced a multi-year partnership that will see Western Union, a leader in global payment and money transfer services, become an Official Principal Partner and the Official Money Transfer Partner of Liverpool FC. They will also become the club’s first-ever official shirt sleeve sponsor – with the Western Union logo appearing on it.
As the official Money Transfer Partner of Liverpool FC, Western Union will use its global cross-border digital transfer and payments platform to provide money transfer capabilities to the club. Western Union will offer fast, easy digital payments and money transfers for Liverpool FC and its fans, linking them to their home communities or to virtually anywhere in the world.
President of Global Payments at Western Union, Jean-Claude Farah, stressed yesterday that the businesses of Western Union and Liverpool FC are both driven by passion in bringing communities together, whether through moving money or delivering the excitement of football experiences.
“This partnership goes far beyond a badge on a shirt, as we will be bringing our digital money transfer expertise to better connect Liverpool FC and fans around the world,” observed Farah.
Billy Hogan, Chief Commercial Officer and Managing Director at Liverpool FC said: “Western Union is an instantly recognisable brand with a truly global footprint and we are absolutely delighted to welcome them as our first ever Shirt Sleeve Sponsor and official Principal Partner.
“We are very much looking forward to working with Western Union through this partnership to create new experiences and opportunities for our fans both in the UK and abroad.”
The two organisations mirror each other in their storied histories and truly global followings. Just as football powerfully transcends borders and brings people together, Western Union has a 160-year global brand history of connecting customers across more than 200 countries and territories.
The 125-year-old Liverpool football club has more than 700 million active followers globally across television, social and traditional media.
The partnership will see Western Union benefit from a diverse range of LFC marketing and promotional rights, including digital and social media support, pitch side LED messaging, and branding across Anfield Stadium, its fan lounge and the club’s media channels. Also included are exclusive hospitality and conference opportunities, and access to International pre-season tours, Liverpool FC players and Legends.
To celebrate the launch of the partnership, Western Union is offering Liverpool FC fans in the UK, Ireland, France, Denmark, Norway and Sweden a fee-free money transfer promotion, running from August 10 through until the end of August.
It also revealed that the Western Union patch will be available free of charge to all LFC fans that have purchased a 2017-18 Liverpool FC shirt and will be available in-store and online from Sunday August 27.