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Swedish retailer H&M has come under fire for its children’s line catalogue that shows a young black boy wearing a green sweatshirt with the slogan ‘Coolest monkey in the jungle’.
Ghana star Kevin-Prince Boateng and other Black celebs have been angered by the post with some threatening to burn their products from the fashion company.
While H&M has since withdrawn the ad, reaction to it has continued on social media, with Canadian musician The Weeknd earlier saying he would no longer work with the retailer as its brand ambassador.
Kevin Boateng used his Twitter handle which has 1.63 million followers to tweet his furor about the ad by the company.
US basketball superstar, LeBron James, blasted the retailer on his Instagram saying, “@hm u got us all wrong! And we ain’t going for it! Straight up!”